As we look into 2017, are you partnering with the right suppliers?
As with all businesses, the restaurant and retail industry is continuing to evolve. While some have reported a recession, the newest predictions for 2017 remain strong with a heavy emphasis on growth for both revenue and the number of locations. Even with all the challenges and hurdles retailers and restaurants are facing with wage increases and overtime changes, as well as employee retention, there is still a large amount of investment into new stores and upgrading current stores.
One of the biggest trends driving revenue growth is the use of social media, apps and IoT technology to deliver better, more personalized content targeted to customers that align with your brand and company values. The market is moving from a commodity purchase to an emotional purchase process. And social media is a vital tool for this change. According to fastcasual.com, “Seven in 10 (survey respondents) said they want personalized offers that give them a sense the restaurant “knows them.”
It is evident retailers are spending an enormous amount of time and money on designing and supporting apps and their social marketing strategy specific to strengthening their brand equity. This trend will continue to evolve because it works. Shouldn’t you also be spending the same amount of effort ensuring your suppliers are protecting the brand you are working so hard to build and sustain? Suppliers are your partners and the extension of your business. Therefore, having a supplier strategy that also aligns with your B2C strategy will only protect and enhance your brand further, which is something else you can promote to your customers.
Small Box Energy is one of those suppliers. Simply, we offer our customers:
- Active sustainability solution to reduce overall energy consumption and enhance brand image
- Automated control platform designed to maintain customer comfort and encourage repeat visits
- Proven temperature monitoring solution for maintaining refrigeration temperatures, enabling stable food/drink quality and temperature and avoid food loss and food-borne illness to product brand value.
As you look to 2017, ask yourself if your suppliers are working this hard to evolve a solution that protects your brand for years to come.